Do you also spend time on Insta and try to understand how the algorithm works to boost your visibility?
Ah the Instagram algorithm, it has a good back huh! I know we like to blame him when we have difficulty gaining visibility...
Come on, I'll give you the 6 secrets to learn how to use Instagram's algorithm the right way.
Engagement and visibility on Instagram
First of all, I must give you the real keys to boost your commitment and gain visibility on this social network.
Because yes, Instagram's algorithm influences your visibility, but no, it's not the most important thing at all!
What you need to understand is that the rules to follow are FIRST and foremost human- oriented.
Here are my 5 tips to apply absolutely , and you will see a nice evolution on your account:
Create visually appealing posts → the visual is key #1
. Use titles that catch the eye and make you want to read you
. Be regular, at least 3 posts per week
. Be authentic and natural. Exchange, share.
. Share content that will appeal to your subscriber and bring real value.
Now, you might still want to understand this famous algorithm a bit. So here's how it works (I'll give you the main lines eh! ) and I'll explain how to use them for your business, and put the Instagram algorithm in your pocket!
The 6 Key Factors That Infact Instagram's Algoritham
Factor #1: Interest
Instagram monitors and analyzes who you follow, but also the posts you like or comment on, and the accounts you interact with.
The more Instagram thinks you're going to like a certain type of post, the more it will move it up in your news feed.
So what you see in your news feed is a combination of all your behaviors.
How can you turn this to your advantage?
By interacting with your heart target , to appear in its own flow!
Also, really think about your comments: take the time to respond to them, ask questions to lead to discussion. The more comments a post has, the more it is pushed forward.
To engage your community to converse with you, simply ask a question at the end of your caption or in your carousel!
Factor #2: The Relationship
Instagram's algorithm wants to prioritize posts from friends and family, and accounts that really interest you. So he analyzes who “is most important to you” by looking at:
the accounts whose content you like the most,
those with whom you speak in DM,
the people whose name you type in search,
also individuals you know, all things considered.
So yes, Instagram sort of calculates your level of connection with people.
How to become friends with the Instagram algorithm?
Did you understand it? The more you communicate with your target of heart , the more Instagram will put you forward to her!
DMs are also very important (direct messages) and are a strong indicator of engagement for Instagram. So in your stories, encourage your audience to write to you or ask you questions, or react with a quick emoji ^^
Factor #3: The precise moment
Instagram's algorithm also examines when you post or interact, so when you are present on the app. To offer you the content that you like the most in your preferred times.
How would you get your crowd to see you?
Do you see where I'm coming from?... What's more yes! Distribute your posts when your supporters are on the web !
To do this, analyze your statistics carefully and identify the days and times when your engagement and interaction rate is the highest.
Factor #4: Frequency of use
And yes, that also plays a role, because the application will offer you publications based on your profile.
Are you often on the app frantically scrolling ? You will therefore see the publications in a rather chronological way. If you just log in once in a while, your feed will be sorted based on what Instagram's algorithm thinks you like best.
Which means ?
Nothing really new here, publish as regularly as possible (minimum 3 times a week), on a fixed day and time, according to the habits of your subscribers. And it will work!
Factor #5: The number of subscriptions
How many people are you? If there are a lot of them, Instagram will have a little more trouble presenting you with the best publications… And you certainly won't see the publications of each of the accounts you follow!
How to become friends with the algorithm?
And so ? Well watch your subscribers a bit, delete inactive/ghost subscribers (the real ones eh! those who have fake accounts, or who are there just for the follow-unfollow that we hate).
Also look at those who never interact with you and follow thousands of accounts. Frankly, they must never see your publications these!!
The solution: send them a DM (not a commercial or forced thing) to start a conversation and see if they are still a little interested in your content, or take a look at their account, like, comment on a few posts. If you interact more with them, you will have a small chance to stand out in their feed.
And if not, if you see that they are not part of your heart target, delete them. (they don't see what you post anyway!!)
And for your engagement rate, you'll be better off!
Factor #6: Stories
Some people just watch their stories, and don't even bother to scroll through their newsfeed!
Stories are essential on Instagram, really! Be present in story, it's for the good of your business!
You have certainly noticed, the more you interact with an account, the more its stories are offered to you.
How to improve your engagement?
Just tell yourself it's the same the other way around. Interact with others to push your content to them.
In addition, the more your stories are seen, the more they are offered to your subscribers!
Yes that's also hacking the algorithm
I would also complete by telling you that it's important to use stickers on your stories (question, survey, etc.), always with the aim of improving your engagement rate and therefore your visibility.
Bonus factor n°7: Hashtags but not only...
Yep, there's one more thing to know!
So far I've mainly talked to you about the news feed (the main flow of publications), but you know that there is also the Explorer.
Where, in your feed, you will find only the publications of the accounts that you follow, the Explorer will precisely offer you new content. Always in relation to what the algorithm deems interesting and relevant for you (therefore in relation to everything we said to each other above). And will also offer you the possibility to do a search.
How to play with Instagram's algorithm?
This is where your hashtag strategy comes in! This is how you will be able to stand out in the Explorer among your favorite customers!
It's important to use niche #s (otherwise the competition is fierce!).
And I have to tell you something… The algorithm only offers relevant content in the Explorer.
Relevant = the right hashtags, but also an effective caption, consistent visual content (and don't forget your image alt text!)
Is Instagram's algorithm your friend?
We have covered the question!
I hope you have understood a little better the strategy to put in place on your account, to have better visibility, a better engagement rate, and reach your core customers.
And if you haven't understood , I'll sum it all up in one sentence (a story of really, really repeating myself haha):
Interact with your target, offer them content that interests and captivates them! (that meet their needs and expectations, quite simply)
Let me know in the comments what you think of all of this! Are you doing in terms of visibility with Instagram? Do you have an effective strategy in place?
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